Since this is only open to individual users-not businesses-this is the way to publish content and, at the same time, establish your authority and credibility in your industry or area of expertise. It gives you the option to write information about your business or your industry and publish the article on LinkedIn. LinkedIn publishing is a relatively new option slowly being rolled out across LinkedIn users. Just search for groups by entering keywords relating to your business. There are many groups created by search marketing professionals, real estate professionals, bloggers and more. Groups related to experts in your field.
These meetings are great opportunities to network with potential customers, clients or new contacts. There are many local groups in each major city on LinkedIn that regularly meet for coffee and bagel breakfasts, lunches or happy hour networking socials. And there is no harm in joining groups, you never know what interesting information you may learn or connections you can make.Įxample groups to join or create include: Whichever type of group you start or join, be sure to keep up the engagement with the group and its members. Depending on the type of business you have, you can start just a general interest group or a networking type of local meet up group. To leverage that type of interaction and engagement, join and/or start your own groups. There are many different groups on LinkedIn, and engagement among groups is often more active than on personal or company pages. Join or Start an Interest Group Related to Your Business Here, we focus on tips and strategies you can use to help increase the exposure of your business page. Leveraging your personal LinkedIn profile and that of other professionals within your company is a great way to give your LinkedIn business pages a big boost. When you get started with a business page for LinkedIn, it can often be challenging to build up the page in followers and content.
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